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Ideas in good condition ready to use.

Design Lead: Pablo Galeano

Graphic design: Relajaelcoco

Illustration: Ales Santos

Client: Spinoff

Spinoff is an innovation studio dedicated to create business models for the things they love and that deserve to exist.

From the beginning we focused on the tone and voice that best suited the brand: premium, bold and real. A brand that is more about solving problems, rather than just talking about them; more about bringing things down to earth, and delivering tangible, quality results.

Like the locksmith you call at two o'clock in the morning because you need someone you know is going to solve your problem. That's the brand. We did a values, market, competition, and tone research, we looked into everything, and the results revealed a complete and functional brand.

We touched base with them the other day, to check in, and see how things had been during these last months, and they were very happy.