Black and White Paper on Terrorism
To inform citizens, journalists and politicians about the need for a common legal framework in Europe regarding terrorism.
Design and infographics: Relajaelcoco
Content: Maite Pagazaurtundúa’s Communication Team
Strategic Process Scheme
Maite Pagazaurtundúa and her team contacted us to design a book about European victims of terrorism and conscious stakeholders to discuss and create new law in Europe. They also wanted to reach a younger audience through the publication.
After analyzing an spreadsheet with more than 3,000 data points, we decided to create a double book that could illustrate the big picture of the effects of terrorism on European victims.
Synthesis and minimalism lead us to design the entire publication using three colors: black (death), white (neutrality), and red (emotions and anger). This was a bold concept related to explosive elements. All the components of the main layout were distributed far from the spine of the book to create a dynamic structure and make the main concept pop.
Following the first publication, politicians started talking more about the new law proposal. After three years the project had a wider reach, heightening awareness among people all over Europe.