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BBVA Infographic System

The coolest infographic system ever made for a bank.

Design: Relajaelcoco

Client: BBVA España

Within its wider rebranding process, the BBVA bank asked us to design its infographic system in line with the new assets they were developing. 

Our proposal was to use sharp edges and diagonal plans. The idea was to add perspective and soft shadows to generate a brand new set of charts with a 3D feel and a more physical touch.

The final result is a bold visual digital system of charts and interfaces that improve the perception of the brand’s identity.