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Ayuda en Acción

How to turn an Annual Report into a strong piece of visual communication.

Design and illustration: Relajaelcoco

Animation: Rafa Galeano

Music: Pedro Perles

Content: Ayuda en Acción

Strategic Process Scheme

The Need

The NGO’s communication team detected that a low percentage of people were reading the information included in the report. Therefore, the aim was to switch from a regular annual report to a more consistent visual communication format.

The Proposal

Our proposal divided the information into three different pieces: a pocket guide + a motion graphic + a website.

The Solution

We developed a new design organized around illustrations and infographics. To connect the 3 pieces, we used the orange of Ayuda en Acción’s branding, and the hand shape of the logo. The system relies on a three-step experience where the pocket guide and video are the first points of contact that push interested people to visit the webpage.

The Goal

People were able to easily reach the information. There was also a step-by-step experience that compelled users to more actively engage with the annual report webpage.