Ayuda en Acción

Description:

Ayuda en Acción, a Spanish NGO, asked us to renew their 2015 annual report to produce a brand new editorial project that should be catchy and clear, spreading all the information about the organization and its activity during the last year.

 

Our purpose was to describe information and data in a very simple way, using as main concept based on the ancestral vision of the sun as the origin of a new life. The orange color is the mail corporate nuance of Ayuda en Acción, so we developed a warm color palette according to their brand and the concept.

 

The entire project is divide into three parts:

a printed booklet, a digital web adaptation of the information

and a motion graphic.

 

Client: Ayuda en Acción — www.ayudaenaccion.org

Design: relajaelcoco

Animation: Rafa Galeano — www.rafagaleano.com

Music: Pedro Perles — www.pedroperlestudio.com

Date & Country:

September 2016 - Spain

 

Fields:

#ngo #infographic
#icon #webdesign

#motiongraphic

1. ANNUAL REPORT

1. ANNUAL REPORT

The annual report is a folded pocket guide infographic composition.

On the first side a big infographic realised using

the main logo of Ayuda en Acción

2. WEBSITE

This year we’ve also been asked to design the web entirely.

The challenge has been to showcase a huge amount of information

through graphs, infographics and maps in the most clear and usable way, within a simple navigation website.

3. MOTION GRAPHICS

We finally designed a 1 minute and a half motion graphic video

to showcase the NGO main activity, usign the same aestethic.

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